Saturday, January 24, 2009

Use What is Dominant in a Culture to Change It Quickly

Built in 1900 as the Theatre Republic, the architecture and design of the theater heralded a new era in showmanship and exhibition. In 1902 it was renamed the Belasco Theatre. By 1914, the theater was renamed again as the Republic. The theater continued its run as a legitimate theater until 1932, when it became Broadway's first burlesque house.

By the 1940's, the theater was renamed Victory and began to show second-run movies. When 42nd Street's fortunes plummeted in the 1970s, the Victory became the first to show pornographic movies and continued doing so into the late 1980's.

In 1990, the Victory came under public ownership, in an effort to revitalize 42nd Street. Leased to a nonprofit organization, the theater's renovation began in August of 1994 and was completed in December 1995 at a total cost of $11.4 million and renamed New Victory.


Virginia said...

Gosh I love this quirky place with all the cute little windows. Porn??? Get outta here. That place should be showing some fine movies these days.

altadenahiker said...

now billed as New York's Theater for Kids and Families, and currently showing "Cranked." (Had to go look the old lady up and see how she's doing.)

Tanya said...

A perfect name for it now. Eww, a porno theater, can you imagine stepping into one of these? Where I grew up there was a small local theater that our moms would drop us off at as kids to safely watch a movie with our friends. Later, it was renamed The Pussycat and showed pornos,lol...I can't remember what happened to it after that.
It just makes me think of icky old guys wearing raincoats and Pee Wee Herman,lol

Jarart said...

They did a good job of renovation on this one.

David Dust said...

I am a relatively new reader of your blog, and I must say - it is fantastic. I especially love the 42nd Street and Times Square stuff you're doing right now.

When I moved to NYC in the early 90's, Times Square was still seedy. Now it's shiny and scrubbed and tourist-friendly. Seeing those old pictures brings me back to a time when I was young and bright-eyed and was exploring this great city.

Thanks for all you do.


bARE-eYED sUN said...

another fun before and after sequence. thanks.

i used to work at the "Daily Planet" {top, right-of-center} partially shown in the before picture.

*brrrrrrr* i get chills just thinking of my old boss.

its weird. i'm happy that the deuce is clean and safe. and i don't miss the "red light" stuff.

maybe its nostalgia, but there's a certain "yo no se que" missing.

its TOO clean, if that makes any sense.

anyhoo, thanks again. its always a pleasure dropping by.


DAG said...

Great photos, Love this series .

Hilda said...

I think it's a wonderful renovation with that staircase, grand doors and lovely lamps. The pale wall with the dark frames show off those unusual tiny windows so well. NYC did very well with this one. It's a regular cinema again now?

Babooshka said...

What a gorgeous building it was. Porn to Non profit- strange bedfellows but now it's sounds like it's reclaimed again. A lesson could be learned here.

MaCoBra said...

Wow what a good job they did on that building, it is beautifull, Great that they had an eye for the artistic value.
Love your blog, and your latest entries, an interesting read. I liked this last one, not everything is replaced!
Cheers from Marcel

SAPhotographs (Joan) said...

Built in 1990 and renamed in 1902? Opps!! A very unusual occurrence!! LOL!!

Anonymous said...

piracy affects porn but it's still winner during the crunch


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